Email Marketing & Automation Specialist Certification
Build, deliver and automate email programmes that reach the inbox and drive revenue
Key facts
- Level: Associate
- Field: Digital Marketing
- Estimated study time: about 22 hours
- Credential price: $113
- Exam: 70 questions · 100 minutes · pass mark 72%
About the Email Marketing & Automation Specialist certification
Email Marketing & Automation Specialist is Hootix's practitioner credential for marketers, e-commerce teams and freelancers who run email and messaging programmes. The exam covers email strategy and list growth; deliverability in depth — SPF, DKIM and DMARC, sender reputation, Google Postmaster Tools, the Gmail and Yahoo bulk-sender requirements, list hygiene and warm-up; email design and copy for mobile, dark mode and accessibility; and segmentation and personalisation. You are also tested on automation flows (welcome, abandoned cart, browse abandonment, post-purchase, win-back, lead nurturing and sunset), testing and analytics after Apple Mail Privacy Protection, compliance with GDPR, ePrivacy, CAN-SPAM and CASL including consent records, and tools, integrations and SMS/WhatsApp messaging. The course includes five hands-on labs: a free ESP account with a signup form, domain authentication and inbox testing, a three-email welcome automation, a mobile-friendly template tested in dark mode, and a segmentation and A/B test plan built on a sample dataset.
What you will learn
The official Email Marketing & Automation Specialist study course covers:
- Email Strategy and List Growth — How email fits the marketing mix, how to set goals and KPIs for an email programme, and how to grow a permission-based list with well-built signup fo…
- Deliverability in Depth — Get your email into the inbox: authenticate with SPF, DKIM and DMARC, understand BIMI, monitor reputation in Google Postmaster Tools, meet the Gmail,…
- Email Design and Copy — Build emails that render reliably in every inbox: HTML email basics, mobile-first and dark-mode design, accessibility and persuasive copy, and a reus…
- Segmentation and Personalisation — Turn contact data into segments that protect deliverability and focus effort, then personalise content with merge tags, conditional and dynamic block…
- Automation Flows — Build the automations that run an email programme day to day: welcome series, abandoned cart, checkout and browse flows, post-purchase and win-back s…
- Testing and Analytics — How to design and run trustworthy A/B tests, which email metrics still mean something after Apple Mail Privacy Protection, and how to attribute reven…
- Email Compliance and Consent — The laws that decide whether you may send a marketing email — GDPR, the ePrivacy rules and UK PECR, CAN-SPAM and CASL — and how to collect, record an…
- Tools, Integrations and SMS/WhatsApp Messaging — Choose the right email service provider with a weighted scorecard, connect it safely to your store and CRM, and extend your programme to SMS and the…
- Hands-on Labs — Build a Real Email Programme — Five guided labs in free, real tools: you open a free Brevo account, build a GDPR-ready double opt-in signup form, authenticate a sending domain and…
Frequently asked questions
- Is the Email Marketing & Automation Specialist certificate verifiable?
- Yes. Every issued Hootix Academy certificate carries a unique credential code that anyone can verify online.
- How is the Email Marketing & Automation Specialist exam structured?
- It is a 100-minute ID-verified multiple-choice exam of 70 questions; you need 72% to pass.
- Do I need to buy the course to take the exam?
- Each certification is sold three ways: the exam on its own, the online course on its own, or both together as a Course + exam bundle (the bundle price is the course price plus the exam price).
- How long does the Email Marketing & Automation Specialist course take?
- About 22 hours of self-paced study.