Digital Marketing

Acquire, convert and retain customers across search, social, email and analytics channels. Data-driven strategies for measurable growth.

Digital Marketing certifications

• Digital Marketing Foundations — Foundation. The essentials of online growth, end to end
• SEO & Content Specialist — Associate. Rank higher, earn trust and convert with content
• Social Media Marketing & Meta Ads Specialist — Associate. Grow audiences organically and run profitable Meta, TikTok and LinkedIn ads
• Google Ads Specialist — Associate. Plan, build and optimise Search, Performance Max, Shopping, YouTube and Demand Gen campaigns
• Web Analytics Specialist: GA4, Tag Manager & Data Studio — Associate. Measure what matters with Google Analytics 4, Google Tag Manager and Data Studio (formerly Looker Studio)
• AI-Powered Marketing Specialist — Associate. Use generative AI and ad-platform automation responsibly to plan, create and optimise marketing
• Email Marketing & Automation Specialist — Associate. Build, deliver and automate email programmes that reach the inbox and drive revenue