Social Media Marketing & Meta Ads Specialist Certification
Grow audiences organically and run profitable Meta, TikTok and LinkedIn ads
Key facts
- Level: Associate
- Field: Digital Marketing
- Estimated study time: about 24 hours
- Credential price: $113
- Exam: 70 questions · 100 minutes · pass mark 72%
About the Social Media Marketing & Meta Ads Specialist certification
Social Media Marketing & Meta Ads Specialist is Hootix's job-ready credential for marketers, freelancers and business owners who plan social content, manage communities and buy paid social media. The exam covers the full practice: social strategy and what Meta, TikTok, YouTube and LinkedIn officially say about how their feeds distribute content; content creation for short-form video and graphics with free tools, including captions and accessibility; community management, social listening and crisis handling, including WhatsApp Business; and a correct Meta business setup — Business portfolio, Pages, Instagram linking, roles, domain verification, the Meta Pixel and the Conversions API. On the paid side you are tested on Meta Ads campaigns (objectives, Advantage+ audience and placements, budgets and bid strategies, lead forms, click-to-message ads, the learning phase), measurement and optimisation (columns, breakdowns, attribution settings, A/B tests, creative fatigue, scaling, rejected ads), plus TikTok Ads Manager and LinkedIn Campaign Manager, social commerce, creator partnerships and ad policies. The course includes five hands-on labs with free tools and no ad spend: a competitive audit and content calendar, content production, a Business portfolio and Pixel setup, a full Sales campaign built in draft, and an optimisation plan from a real-format Ads Manager export.
What you will learn
The official Social Media Marketing & Meta Ads Specialist study course covers:
- Social Strategy and How Platforms Distribute Content — Turn business goals into social media KPIs for every funnel stage, learn what Meta, TikTok, YouTube and LinkedIn officially say about how they rank a…
- Creating Content for Social — Plan, film, edit and publish short-form video and graphics with only a phone and free tools, then write captions and hashtags that work and make ever…
- Community, Listening and Social Customer Care — Build a community management playbook, set up moderation on Facebook, Instagram and the Meta Business Suite Inbox, listen for what people say about a…
- Meta Business Setup Done Right — Build a clean, secure Meta foundation for yourself or a client: a business portfolio with Pages, Instagram, ad accounts, the right people and partner…
- Meta Ads Campaigns — Build Meta campaigns that optimise for the right result: objectives and performance goals, Advantage+ audience and placements, budgets and bid strate…
- Measuring and Optimising Meta Ads — Read Ads Manager like an analyst — columns, breakdowns, diagnostics and attribution — then test, optimise and scale with Meta's A/B test tool, a crea…
- Beyond Meta: TikTok, LinkedIn, YouTube and Other Platforms — Take your paid-social skills beyond Meta: build TikTok campaigns with Spark Ads and the TikTok Pixel and Events API, run B2B campaigns in LinkedIn Ca…
- Social Commerce, Influencers and Policy — Sell through Meta and TikTok shopping features where they are available, run compliant creator partnerships and partnership ads, keep every campaign…
- Hands-on Labs — Real Social Media Work — Five guided labs in real, free tools — Google Sheets, the Meta Ad Library, CapCut, Canva, Meta Business Suite, Events Manager, GitHub Pages and Ads M…
Frequently asked questions
- Is the Social Media Marketing & Meta Ads Specialist certificate verifiable?
- Yes. Every issued Hootix Academy certificate carries a unique credential code that anyone can verify online.
- How is the Social Media Marketing & Meta Ads Specialist exam structured?
- It is a 100-minute ID-verified multiple-choice exam of 70 questions; you need 72% to pass.
- Do I need to buy the course to take the exam?
- Each certification is sold three ways: the exam on its own, the online course on its own, or both together as a Course + exam bundle (the bundle price is the course price plus the exam price).
- How long does the Social Media Marketing & Meta Ads Specialist course take?
- About 24 hours of self-paced study.