AI-Powered Marketing Specialist Certification
Use generative AI and ad-platform automation responsibly to plan, create and optimise marketing
Key facts
- Level: Associate
- Field: Digital Marketing
- Estimated study time: about 25 hours
- Credential price: $113
- Exam: 70 questions · 100 minutes · pass mark 72%
About the AI-Powered Marketing Specialist certification
AI-Powered Marketing Specialist is Hootix's practical credential for marketers, content creators and founders who want to use AI tools productively and safely in everyday marketing work. The exam starts with AI fundamentals for marketers — how large language models and image and video models work, what they do well, where they fail and why they hallucinate — and moves to prompting for marketing work: frameworks, context, examples and constraints, iterative refinement, prompt libraries and how to evaluate outputs. You are tested on AI for research and strategy (audience research, competitor analysis, ideation, validating AI output against real data) and AI content creation across copy, images, video and voice, with brand-voice guides, human editing, copyright basics and disclosure rules. You also need a working knowledge of AI inside ad platforms (Google Performance Max and AI features in Search, Meta Advantage+, TikTok automation) and how good inputs control automation; AI for analytics and personalisation; automating marketing workflows with tools such as Zapier and Make; and responsible AI in marketing — privacy, bias, brand safety and an AI usage policy for a team. The course includes five hands-on labs: a prompt library for ten marketing tasks, a campaign kit produced with AI and checked by a human, an AI-assisted competitor analysis with verified sources, a form-to-email automation with an AI step, and an AI usage policy with a disclosure checklist.
What you will learn
The official AI-Powered Marketing Specialist study course covers:
- AI Fundamentals for Marketers — Understand how large language models and image and video models actually work, what they do well, why they hallucinate and how to check their output…
- Prompting for Marketing Work — Write prompts that produce usable marketing work: structure them with a clear framework, steer them with context, examples and constraints, refine th…
- AI for Research and Strategy — Use AI to speed up audience and persona research, competitor analysis and ideation without inventing facts: collect real evidence first, let AI organ…
- AI Content Creation — Produce copy, images, video and voice with AI using brand voice guides and a gated human editing workflow, and handle copyright, IP and AI disclosure…
- AI Inside Ad Platforms — How the AI built into Google Ads, Meta Ads and TikTok Ads makes decisions, which settings and inputs you still control, and how to steer automation w…
- AI for Analytics and Personalisation — Use GA4's built-in AI, AI assistants in spreadsheets, recommendation engines and WhatsApp chatbots to analyse data and personalise customer experienc…
- Automating Marketing Workflows with AI — Build reliable automations in Zapier and Make — triggers, actions, logic and LLM steps with structured output and human review — apply them to lead e…
- Responsible AI in Marketing — Protect customer data when using AI tools, catch and fix bias, keep AI content brand-safe and policy-compliant, and write a practical AI usage policy…
- Hands-on Labs: AI-Powered Marketing in Practice — Five practical labs with free tools: build a tested prompt library, produce a QA-checked campaign kit, run an evidence-first competitor analysis, aut…
Frequently asked questions
- Is the AI-Powered Marketing Specialist certificate verifiable?
- Yes. Every issued Hootix Academy certificate carries a unique credential code that anyone can verify online.
- How is the AI-Powered Marketing Specialist exam structured?
- It is a 100-minute ID-verified multiple-choice exam of 70 questions; you need 72% to pass.
- Do I need to buy the course to take the exam?
- Each certification is sold three ways: the exam on its own, the online course on its own, or both together as a Course + exam bundle (the bundle price is the course price plus the exam price).
- How long does the AI-Powered Marketing Specialist course take?
- About 25 hours of self-paced study.